YouTube is undoubtedly one of the most important tools for musicians to market and engage with fans online. But how does YouTube make you money?
Rather than simply allowing YouTube to run ads on your music videos and hoping for the best, you should focus on creating a sales funnel strategy.
This funnel can be broken down into three parts:
This will effectively create a full cycle. Focusing on all 3 components will help you optimize your YouTube channel for revenue opportunities, drive traffic to your channel, and ensure that your fans stick around to continue to make you money over the long-term.
So let’s take a look at several easy ways to set up each part of your YouTube sales funnel: