It all began with a single question: Could anyone start a small online business from scratch, with few resources and still be successful?
For the past month, we started a fashion sunglasses brand called ROTA Glasses. Our team performed market research to find a trendy profitable product; negotiated with manufacturers overseas; designed a simple ecommerce website; and advertised through social media.
The results were very positive. Within a month of launching, we completely sold out our initial inventory and have a long list of social media stars and fashion bloggers from around the world begging to promote our products.
Any motivated person can jumpstart this type of business on their own. Here’s how we did it.