How to make big bucks as a yellow journalist

Ten minutes and nearly 200 words later, he is done with a story that is all opinion, innuendo and rumor. He types at the bottom, “Comment ‘DOWN WITH THE GLOBALISTS!’ below if you love this country,” publishes the story to his website, LibertyWritersNews.com, and then pulls up the Facebook page he uses to promote the site, which in six months has collected 805,000 followers and brought in tens of millions of page views. “WE CANNOT LET THIS HAPPEN!” he writes, posting the article. “#SHARE this 1 million times, patriots!” Then he looks at a nearby monitor that shows the site’s analytics, and watches as the readers pour in.

“Super great election sales,” he says. “There were some days where we were getting $13, $14 per 1,000 views.” Between June and August, they say, when they had fewer than 150,000 Facebook followers, they made between $10,000 and $40,000 every month running advertisements that, among other things, promised acne solutions, Viagra alternatives, ways to remove lip lines, cracked feet, “deep fat,” and “the 13 sexiest and most naked celebrity selfies.” Then the political drama deepened, and their audience expanded fivefold, and now Goldman sometimes thinks that what he made in the last six months would have taken him 20 years waiting tables at his old job.

For the ‘new yellow journalists,’ opportunity comes in clicks and bucks

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